LAGOS -Talent manager and media entrepreneur, Toyosi Etim-Effiong, has said Nollywood actors can earn additional income through film profit-sharing deals negotiated by their managers.
Etim-Effiong said such arrangements could allow actors to receive additional payments when films perform well commercially, beyond the fees they initially receive for their roles.
She spoke in an interview with PUNCH Online after a session on the Creative Economy Stage at Moonshot 2026 by TechCabal in Lagos on Thursday.
The session was titled ‘Africa’s creative economy: The numbers and the next bet’.
The founder and Chief Executive Officer of That Good Media said some people in the film industry were already negotiating such deals, but the practice was not yet widespread.
“It is a proper and a solid manager that will negotiate back-end deals for films, such that, okay, if a film makes over a billion naira in the market, I get X amount extra on top of what I’ve been paid.
“We don’t quite have all those things. We don’t have those things rampant now. A few people are doing it, but it’s something that we now want to make regular and commonplace for the film industry,” she said.
Talent manager and media entrepreneur, Toyosi Etim-Effiong at the 2026 Moonshot by Tech Cabal….Photo Credit: Toyosi Etim-Effiong
She compared the situation with the Nigerian music industry, where royalty arrangements have created opportunities for musicians to earn money from their work under agreed terms.
According to her, the music industry did not always have the structures that enable artists to earn royalties, but some people took steps to develop more standardised systems.
“The music industry wasn’t always like this. It was people who took it upon themselves to make a proper global standardised industry from this music industry that now got singers to start getting royalties,” she said.
