Empowering The Next Gen: MTN Pulse Campus Invasion Impact On Nigerian Students
By Michael-Azeez Ogunsiji
ABEOKUTA – MTN Pulse Campus Invasion exemplifies how brands can transcend conventional marketing by implementing initiatives that truly empower the youth, making a lasting impact on their lives.
The three-day youth programme, which runs from October 29 to 31, 2025, will transform the buzzing campus of the Federal University of Agriculture, Abeokuta (FUNAAB) into a vibrant center for entrepreneurship development, digital skills acquisition, and high-energy entertainment.
Mr. Femi Adesina, the Youth Segment Manager, MTN Nigeria, submitted that the initiative targets young Nigerians aged 18-25, offering them opportunities to showcase their entrepreneurial talents amidst top-notch entertainment, noting that the programme underscores MTN’s dedication to empowering student entrepreneurs across Nigerian universities.
Mr. Adesina said that by blending entertainment, education, and entrepreneurial support, these programmes empower students with the skills, confidence, and resources needed to succeed in today’s competitive landscape.
Speaking further, the Youth Segment Manager revealed that the MTN Pulse Campus Invasion fosters community and hope, blending entertainment with empowerment.
Beyond academics, students gain digital skills, entrepreneurial opportunities, and industry insights, shaping a new generation of confident, innovative leaders ready to thrive.
He explained that MTN Pulse Campus Invasion focus on student entrepreneurs shines through its ‘Retail Village’ and ‘SME & Student Business Stalls’, offering students an ambience and a solid platform to showcase their products and services to a wide audience.
This initiative, according to Adesina, yields dual benefits, providing direct exposure and valuable assets, such as logistics support, thereby addressing key challenges faced by young Nigerian entrepreneurs’ access to capital and markets.
Mr. Adesina stated further that 10 entrepreneurs are currently available for the Abeokuta show, with items ranging from food to fashion, jewelry and perfumes, submitting that the platform showcases the diverse talents of Nigerian students.
He also highlighted the programme’s impact, saying the initiative has already made stops at top universities like University of Abuja, Federal University of Technology Owerri, Rev. Fr. Moses Orshio Adasu University, Makurdi (MOAUM), and University of Benin, with upcoming visits to Bayero University, Kano to further expand its reach, to students.
“Students benefit from direct interaction with successful entrepreneurs, gaining valuable insights, career guidance, and practical advice that bridges the gap between theoretical knowledge they get in class and real-world application, inspiring and mentoring them for future success”, Mr. Adesina said.
Students have a shot at winning exciting prizes like laptops, tablets, and smartphones via a digital raffle, while the grand prize is a brand new car, with chances boosted by engaging with MTN’s ecosystem.
To qualify, students will need MTN Pulse subscriptions, active MoMo accounts with at least ten transactions during the event period, and regular use of the MTN app.
