Naira Rains As Rite Foods Rewards 652 Retailers With Cash, Household Appliances
ABEOKUTA — No fewer than 652 retailers across four regions have benefited from Rite Foods Limited’s Awoof Retail Flap Promo, receiving cash prizes and household appliances worth millions of naira.
The promotional campaign, which ran between March and June 2026, rewarded retailers who collected and redeemed flaps attached to eligible mega cartons of participating Rite Foods products, including Rite Spicy Beef Sausage.
At the end of the promotion, a total of 259,306 flaps had been redeemed by participating retailers across Port Harcourt, Benin, Lagos and the South-West.
The rewards comprised electric kettles, blenders, microwave ovens, rechargeable fans, gas cookers, freezers, washing machines and 1.5HP inverter air conditioners.
Six retailers emerged as cash prize winners, receiving ₦1 million each, bringing the total cash reward to ₦6 million, while another 646 retailers received various household appliances.
Under the initiative, retailers who sold eligible Rite Foods products from participating mega cartons were entitled to collect the flaps attached to the cartons and redeem them for prizes.
Speaking on the initiative, the National Sales Manager, Bakery & Modern Trade, Rite Foods Limited, Mr. Rotimi Okunola, said the promotion was designed to appreciate retailers for their role in making the company’s products accessible to consumers.
He said retailers remained an important part of the company’s journey to consumers, noting that they work daily to ensure that its products are available at points where consumers shop.
“Our retailers are an important part of our journey to consumers. Every day, they put in the work to make our products available where people shop and buy.
“The Awoof Promo was our way of recognising that effort and giving something back to the people who help keep our brands within reach,” Okunola said.
Benin recorded the highest number of prizes with 251 winners, followed by Port Harcourt with 245, the South-West with 84, and Lagos with 72.
Rite Foods said all 652 prizes had been presented to the winners across the four participating regions.
The company described the Awoof Retail Flap Promo as part of its efforts to create value for retailers who play a key role in moving its products from cartons to shops and ultimately to consumers.
The initiative, according to the company, provided retailers with an opportunity to benefit directly from their everyday commercial activities while strengthening their relationship with the brand.
